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How to select an image size

Image size (in pixels) depends on how the image will be used. Each technology has its own requirements for graphic files. If you wish to print the image, then it is important to determine the actual size of the printing area. Usually the resolution of 300 DPI is required for printing images (sizes from M to XXL, depending on the size of printing area). And it is always better to choose the largest size available for large format printing (size XXL is the most optimal).

Usage Size Size in Pixels 300 DPI printing 40 DPI large format printing
cm inches cm inches
Web/Digital
Illustration on website, in blog, e-book, web advertisement
S 800 * 533 px 6.8 * 4.5 cm 2.7 * 1.8" 51 * 33.8 cm 20 * 13.3"
Small Prints (up to A6)
Small cards, pocket calendars, flyers, small illustrations in books and media and other prints up to A6 size, also website headers and large web banners
M 1754 * 1240 px A6
14.8 * 10.5 cm
A6
5.83 * 4.13"
111.4 * 78.8 cm 43.85 * 31"
Prints (up to A5)
Brochures, booklets, cards, illustrations in books and media and other prints up to A5 size, also video clips
L 2480 * 1754 px A5
21 * 14.8 cm
A5
8.27 * 5.83"
157.5 * 111.4 cm 62 * 43.85"
Prints (up to A4)
Full page printing up to A4 size
XL 3508 * 2480 px A4
29.7 * 21 cm
A4
11.69 * 8.27"
222.8 * 157.5 cm 87.7 * 62"
Prints (up to A3)/Large Format Printing
Full page printing up to A3 size and large format printing, incl. for outdoor advertising*
XXL 4961 * 3508 px A3
42 * 29.7 cm
A3
16.54 * 11.69"
315 * 222.8 cm 124 * 87.7"
* - Use in outdoor advertising requires Extended license

Cliparto's standard image sizes M, L and XL are a little more than indicated in the table and include the extra pixels for allowances in pre-press layouts (3-5 mm).

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